Picaflor is a raw or semi-refined sugar. Sugar cane are grown through non-intensive farming methods by the Cooperativa de Produccion Agroindustrial Manduvirà Ltd. The color is amber gold.
Altromercato establishes direct business relations with about 170 organizations, involving 60,000 artisans and 430,000 farmers in 50 countries in the world, even in Italy.
Altromercato consists of 114 members, cooperatives and non-profit organizations that promote and spread the Fair Trade through the management of about 300 "Shops Altromercato" stores, spread throughout the Italian territory.
The Consortium has a strong calling for the disadvantaged peoples of the Southern Hemisphere that constitute the primary objective of its economic action and is inextricably connected to cooperation with small producers.
Honesty: Honesty, transparency and linearity are the expression of the value of "honesty" understood not only in the traditional sense but also as intellectual honesty, that is, the ability to recognize one's own possibilities, potential and responsibility, but also one's own limits.
Correctness: Compliance of the management system with legislation, regulations and conventions in force as regards the internal components as well as those external to the Organization in relation to their social base.
Democracy: Democracy is the value guaranteeing collective and shared participation in decision-making. It is the assumption of a sense of belonging within the social base of the Botteghe. Democracy, as a value and as a practice, is also encouraged and supported in the life of Producers.
To offer marginalized producers in the international and national economies a real opportunity to enter the market with innovative, environmentally friendly, economically viable and functional solutions;
-to promote Fair Trade principles and products;
-to promote social change, especially through the network of Botteghe Socie (Member shops), to promote more and better fairness of the rules and practices of international trade.
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